By Danny Yarnall
Karolina Lempert would like to know whom you trust.
She calls it “studying the neuroeconomics of long-term and short-term decision making in adults with cognitive decline.” Essentially, she is looking at how memory impacts judgment, part of new research she presented to Penn Memory Center (PMC) colleagues.
Lempert, PhD, talks a lot about economics. For her, the subject is intertwined with the realities of daily living whether we like it or not, but with one tweak in language to describe neuroeconomics — a combination of psychology, neuroscience, and economics.
“I like to use models and ideas from economics and see how people actually behave, which is a little different from classical economics, which is about how people should behave,” Dr. Lempert said. “We make decisions with our brain, so understanding how it works helps us understand more about our behavior.”