By David Ney
Every day, patients with Alzheimer’s disease live a unique challenge. Their disease is a leading cause of disability in older adults, but they have no medical treatments to slow its progression and preserve their quality of life. Instead of medications, their quality of life is largely determined by how people without the disease treat them.
When people hold negative beliefs or attitudes about Alzheimer’s disease, they may stereotype, isolate, or discriminate against patients. Even when intentions are good, people can still patronize or pass unfair judgments about an individual’s abilities. The patients themselves feel poorly about themselves.
This is stigma.