Alzheimer’s disease (AD) recruitment registries are common tools for accelerating enrollment into AD prevention trials, but registry enrollees are predominantly female and white. This perpetuates the lack of diversity among AD prevention trials participants. The STEP-UP project seeks to understand how to effectively communicate the importance of participating in AD prevention studies to men and minorities. Effective communication can result in increased enrollment of men and minorities into AD recruitment registries and greater diversity among AD prevention study participants. To accomplish these objectives, researchers are
- identifying the psychosocial determinants for joining different AD recruitment registries
- assessing how these determinants vary by race/ethnicity and gender
- developing evidence-based, culturally relevant recruitment messages based on these findings
- deploying the evidence-based messages into a real-word testing environment and measure their impact on enrollment of men and minorities